Calculate ROI
Aescape × 24 Hour Fitness

Recovery is the reason members keep coming back.

A high-utilization recovery system that turns under-earning floor space into recurring revenue — seven days a week, with zero added staff required.

Trusted by operators defining modern wellness
  • Equinox
  • Life Time
  • Marriott
  • Hilton
  • Four Seasons
  • Pause Studios
  • Remedy Place

Aescape provides a new option that is quick, convenient, effective, and feels great.

James Gu · Senior Director, Spa, Equinox
130+
Partner locations coast-to-coast
12K+
Sessions delivered per month
92%
Member CSAT across locations
The product

Precision bodywork, personalized every session, consistent for every member.

Aescape maps each member's body and delivers personalized bodywork that adapts in real time — no oils, no scheduling, no provider variability. Seven days a week.

Body mappingBody mapping

Body mapping

Every session starts with a real-time map of the body — targeted work from the first minute.

In-session controlsIn-session controls

Real-time adaptation

Members tune pressure, focus, music, and visuals throughout. Theirs, every time.

Recovery roomRecovery room

Consistency at scale

Private and self-guided. No oils, no shower — members are back on the floor in minutes.

App / returning memberApp / returning member

Results that build

Outcomes improve with regular use and preferences carry over — a real reason to come back.

See it in action

One minute inside an Aescape session.

The scan, the session, and what a member actually walks into — the part a photo can't carry.

1:00
A member in Aescape apparelThe table's touch points working through the apparel
The apparel

Why members change into Aescape apparel.

No oils, no table linens between members, no need to shower — which is why Aescape can transform any space, and why a member can fit a session between sets and the drive home.

01

It keeps the scan accurate

Every session starts by mapping the body. Some fabrics and dyes interfere with that read, so we standardize the garment — and the scan stays precise for every member, every time.

02

It lets the table glide — no oils

The touch points glide across the fabric and work both sides of the body at once — nothing is applied to the skin. No oils, no lotions.

03

Straight back to the day

No oils on the skin means no shower and no downtime — members change back and go. Full coverage in a fitted, breathable garment keeps them covered and at ease throughout.

04

Resets in minutes

A quick wipe with a disinfectant cloth and the room is ready for the next member — no table linens to change between sessions, no treatment room to turn over.

160 sets ship with every table, XXS–XXXL. Washable and reusable — laundered with your normal linen service.

Why Aescape

Every other recovery option is an amenity. Aescape is an engine.

Amenities are bought once and depreciate from day one. Aescape is the only recovery system that earns recurring revenue, drives retention through real results, and improves with use — an asset worth more to your business over time, not less.

Recovery24 zone at a 24 Hour Fitness clubRecovery24 zone at a 24 Hour Fitness club
Earns

Members book and pay for it. Recurring revenue from an asset that runs every open hour.

Retains

Members come back because they get results they can feel. Recovery engagement becomes a measurable driver of retention and member value.

Compounds

Outcomes improve with regular use as each session adapts to the member's body. Results build the longer they stay with it.

An amenity sits in your space. Aescape works for your business — and compounds.

Built for a fleet, not a flagship

Identical hardware, remote support, and a deployment pattern proven across 130+ live locations nationwide. Waves of clubs deploy the way one club does — same footprint, same install, same monthly reporting.

De-risked by design

It removes the hardest parts of recovery: no scheduling, no labor-supply risk, no outcome variability. ~99% uptime, a 2-business-day field-repair SLA, consistent seven days a week. The upside of a recovery offering without the operational drag.

Aescape × 24 Hour Fitness

Built for the next era.

Grounded in 24 Hour Fitness announcements — the January 2026 acquisition and growth plan, and the April 2025 Recovery24 amenity launch.

The remodels

Premium amenities, no buildout

The January 2026 acquisition funds club renovations, new locations, and premium amenities. An Aescape room drops into a remodel in 1–2 days — no construction to schedule around.

Recovery24

From amenity to revenue line

Recovery24 already made recovery a pillar of the premium club — spa-inspired zones with compression and massage chairs. Aescape is additive: the anchor members book and pay for, turning committed recovery square footage into per-session and membership revenue.

Your Results. Your Way.

Personalization, extended to recovery

Trainers customize the plan; the promise is a result that fits the member. Aescape extends that promise past the workout — every session starts with a body map and adapts in real time to that member, that day.

24GO

Recovery worth tracking

24GO already puts Recovery workouts alongside strength and cardio in members' plans. Aescape gives members a premium recovery session worth tracking — and gives the club a revenue and utilization dashboard on the other side.

The landscape

Built to out-deliver every alternative.

A recovery zone is a stack, not a single choice. The table below is where Aescape adds what passive modalities and staffed bodywork alone can't — precision, data, and a revenue engine.

AescapeHuman bodyworkPassive modalitiesmassage chairs · sauna
cold plunge · red light
Consistent every session
Runs every open hour
No added labor required
Personalized to the body
Measurable outcomes & data
Recurring, high-margin revenue
Scalable

delivers partial doesn’t

Where Aescape fits

Drop it into under-earning floor space.

Aescape turns a corner of the floor you already have into recurring revenue. A few of the places it earns:

Recovery loungeStretch & mobility zoneBy the locker roomsStudio overflowMember loungeFunctional-training edgePersonal-training floorQuiet / wellness roomUnderused floor cornerFront-of-house feature
The Aescape table installed in a room
Easy to deploy

Minimal footprint. No buildout.

A standalone system that drops onto your floor — no plumbing, no construction. White-glove delivery and installation included.

Footprint
8 × 10′ floor space
Power
120V · 4–5 amps · standard outlet
Connectivity
25 Mbps · ethernet or Wi-Fi
The sector

Recovery is where wellness spend is going.

$60B
Americans' planned spend on health and fitness in 2026*
#3
recovery's rank on ACE's 2026 Fitness Trends list, up from #6 in 2025**
~113M
workouts supported at 24 Hour Fitness clubs every year — the demand base recovery taps into***

* HFA × Kantar survey, Dec 2025 (Athletech News) ** ACE 2026 Fitness Trends list *** 24 Hour Fitness, Jan 2026 announcement (PR Newswire)

The economics

Multiples, not percentages.

Under-earning square footage converted into recurring revenue. Revenue and operating profit per square foot — standard gym floor vs. Aescape.

Gym baseline · standard floor

Standard gym floor

Revenue / sq ft / year$100–125
Operating profit / sq ft$10–19
Aescape · recovery-as-infrastructure

Recovery floor

Revenue / sq ft / year$500–1,0004–6×
Operating profit / sq ft$200–4008–10×

Revenue is infrastructure

How the multiples are built — inputs, assumptions, sources. The logic that turned idle space into an asset class elsewhere, applied to the gym floor.

Gym baseline · from franchise disclosures
  • Average unit volume (AUV)$2.5M / yr
  • Typical footprint20,000–25,000 sq ft
  • Implied revenue / sq ft$100–125 / yr
  • Franchise-level margin10–15%
  • Implied profit / sq ft$10–19
Aescape · internal ROIC analysis
  • Footprint per unit100 sq ft
  • Sessions / month (fleet)12,000
  • Revenue / sq ft / yr$500–1,000
  • Profit / sq ft / yr$200–400
  • Revenue multiple vs. gym4–6×

Figures derived from typical AUV and franchise footprint disclosures; Aescape figures from internal ROIC analysis and require a utilization assumption. Illustrative, not a forecast.

How we work together

Three layers. One partner-friendly commercial model.

Hardware delivers the experience. Platform keeps it performing. Network adds incremental demand on top of your own.

Required

Hardware

A fully integrated recovery system in your space — consistent, personalized bodywork with no added operational complexity.
Save $20,000
$105,000List price $125,000
24 Hour Fitness Partner Pricing
or finance from about $3,400/mo over 48 months, no money down
Required

Platform

The infrastructure that powers the system and the service that keeps it running — software and content updates, remote support and diagnostics, reporting, and dedicated Partner Success.
Save $10,000
$10Kannually per device
Bundle 5 years of Platform with your purchase and save 20%. 2-year commitment, then renews annually.
Opt-in

Network

Incremental, additive demand on top of the demand you already drive — discovery, booking, pricing integrity, and yield, managed by Aescape.
Coming Soon
Pay for Performance
0% on your own demand · 7.5% your members and customers booked through the Aescape app · 15% returning · 30% on first-time Aescape users.

Every table includes delivery, white-glove installation, team training, guest apparel, and launch marketing assets — with a 3-year warranty (2-year extension available), ~99% uptime, and remote support.

Built to run inside your operation, not on top of it.

What Aescape handles

  • Delivery, installation, and setup
  • Body mapping and personalized session delivery, every time
  • Unit maintenance, ~99% uptime, and a 2-business-day field-repair SLA
  • Software updates and recovery content
  • Revenue dashboards, Partner Success, and growth playbooks
Opt into Network for:
  • Discovery & booking platform
  • Commerce & revenue tools
  • Demand, lifecycle & retention marketing

What your team does

  • Introduce and position Aescape within your offering, in whatever way fits your brand
  • Drive local awareness and bookings through your own channels — Aescape supplies the assets
  • Set your own session pricing and determine how it fits your membership model
  • Decide where it lives on your floor and how you make it available to members
  • Track revenue and utilization through the dashboard and adjust as you see fit
Booking on the Aescape app
The networkOpt-inComing Soon

Drive demand, book sessions, process payment — across the network.

The Aescape Network puts your location in front of recovery-seekers and routes incremental bookings to you — on top of the demand you already drive. No booking or payment stack to build.

0%bookings from your existing system
7.5%your members and customers, booked through the Aescape app
15%returning bookings Aescape drives for you
30%first-time bookings Aescape drives for you

You control how much Network demand you accept — down to zero — anytime.

Model your club

Run your own numbers.

Set session price and utilization to your club's profile, and add dedicated memberships where applicable. Modeled revenue assumes your own demand — 0% fee on self-generated bookings.

Model Your ROI Per Device

Estimate economics for a single Aescape table over five years through a combination of sessions and Aescape memberships. Sessions are available in 15, 30, 45, and 60 min increments. For illustrative purposes, the ROI calculator assumes 30-min sessions.

Payback
14 mo
Monthly revenue
$9,100
5-year net cash flow
$391,000
Start from a scenario
Sessions can be 15, 30, 45, or 60 minutes. For illustrative purposes, we recommend using 30 or 60 min sessions.
$
The same table earns beyond individual sessions. Toggle on the levers your club would pull.
Dedicated Aescape memberships
Optional configurations
Bundle 5 years of Platform Save 20%
Pre-pay 5 years and lock in your Platform price — $40,000 vs. $50,000 at $10,000/yr.
Extended warranty (years 4–5)
Secure full warranty protection through year 5 — two more years beyond the included 3-year warranty for only $6,000.
Fixed
Hardware (Aescape table) — $105,000 24 Hour Fitness Partner Pricing, list $125,000 — save $20,000
Annual platform fee $10,000 / yr · 2-year minimum

Illustrative only. APR varies by credit profile and lender. The $10,000/year per-device platform fee can be paid as-you-go (2-year minimum) or pre-paid for five years at $40,000 — a 20% discount from $50,000. Bundled pricing is available for both purchase and finance. Actual results depend on utilization, pricing, and operating conditions.

Your questions, answered

What operators ask first.

Does it replace trainers or bodywork staff?

No — it complements them. Aescape is recovery, not massage: precision bodywork members book alongside training and classes, capturing demand beyond staffed hours.

Is it safe to run unsupervised?

It's engineered for unsupervised settings: force-controlled contact guided by a real-time map of each body, with the member controlling pressure and able to stop the session at any time — clothed and oil-free. A low-risk general-wellness device under the FDA's General Wellness guidance, making no diagnostic or treatment claims. Safety documentation available on request.

What does the system collect?

Each session runs on a real-time map of the member's body, used to deliver and personalize the work. Club-side reporting is revenue, sessions, and utilization through the dashboard.

What if it underperforms?

It isn't a buildout. A standalone unit in an 8 × 10′ space — redeploy it to another club in your portfolio, and you retain the residual value of the system. No construction to unwind.

Who gets it live?

A dedicated Partner Success Manager runs a turnkey launch, with team training included. 160 member apparel sets, a marketing playbook, and launch assets ship with the system.

Who keeps it performing?

Platform covers service and maintenance — 7-day technical support, remote monitoring and diagnostics, and a 2-business-day field-repair SLA behind the ~99% uptime record. A 3-year warranty is included, with a 2-year extension available ($6K, years 4–5, opt-in within the first year); after year 5, service is quoted time and materials.

The path to live

From decision to first session.

No buildout, no construction schedule. The system ships in 6–8 weeks, installs in 1–2 days — and we develop the launch playbook with your team, club by club.

6–8 wks
From deposit to delivery
1–2 days
White-glove install, no buildout
8 × 10′
The floor space it needs
01

Site survey

Pick the spot — an 8 × 10′ corner with a standard outlet and Wi-Fi. Aescape confirms the space and handles delivery logistics.

02

Install & training

White-glove delivery and installation in 1–2 days, with team training included. No plumbing, no construction.

03

Open to members

Launch assets and member apparel ship with the system. Open bookings at your price, and track revenue and utilization in the dashboard.

Next step

Bring recovery to your clubs.